Poker-straight steam power in just one pass.

Find your Brilliance. Get longest-lasting, super-straight hair with just one pass.

VS Sassoon’s new Steam Straight Brilliance Straightener is a marvel for taming even the unruliest hair.

Feel more confident about getting sleek looks and hair that glows with vitality. The Steam Straight Brilliance uses conditioning steam and ultimate smoothing power for fast, protective, silky straightening that lasts up to 24 hours.^

One pass to brilliance.

Save time in your beauty routine and add shine to your hair. This quick-to-use, super-advanced steam straightening performance system features large smooth-glide titanium cushion plates to get the look you want faster. 

The Steam Straight Brilliance straightener’s 105mm x 36mm wide cushioned plates can handle larger sections of your hair at a time —no mess, no fuss. Combined with 3x the conditioning steam mist* and you’ve got yourself one fast, gentle straightening wonder. 

Now, what will you do with the extra time you save … coffee, anyone?

Happy hair day, every day. 

• Long-lasting, poker-straight hair. With the power of steam, you can be confident of straight hair brilliance—all day and all through the night. 
• Perfectly sleek. The smooth glide titanium cushion plates also provide the greatest temperature stability because you want sleekness and reliability.
• Fast. Let’s face it. You’ve got better things to do with your time than straighten your hair. The Steam Straight Brilliance has got your back… and sides... and fringe. VS Sassoon listened to your feedback and delivered—you get larger plates, higher water capacity and a unique filling station to save you time and fuss. 
• Uniform results. The detangling comb allows for complete 3D straightening by sectioning and detangling as you style. Oh, and we know you want choice and variety, so the comb is removable.
• Controlled styling. There’s 5 heat settings from 140°C up to 220°C so you can personalise the temperature control to suit your hair type, texture and condition. Integrated sensors ensure styling without excessive heat for enhanced hair protection.

5 steps to straighter, sleeker locks. 

1. Start with clean and dry, thoroughly combed-through hair. 
2. Apply a heat spray for extra protection. 
3. Straighten your hair in sections, ensuring you take your time and go over each section once to get that gorgeous, silky finish. If you need to go over the section more than once, creating thinner sections will help create straight hair in the first glide.
4. Create volume by making a curved movement with your wrist as you glide the straightener down the hair section.
5. Set your style by finishing with a spritz of light hold hair spray for extra hold if needed.

Fight frizz with steam—yes, you read that right.

It might seem counterintuitive that a steam straightener can actually make your frizz less frazzled. But the Steam Straight Brilliance is a total game-changer because it hydrates as it straightens to stop those crispy, straw-like strands that attract humidity from the air the moment you walk outside.

The benefits of steam:

• It’s gentler – the combination of steam and titanium plates work in unison to achieve a gentle but sleek and long-lasting style
• It’s quicker and more efficient styling
• It’s moisture-infusing, the Steam Straight Brilliance hydrates each hair cuticle, leaving your hair feeling softer, more polished and satiny to the touch
• Steam relaxes the curl of each hair cuticle without damaging the structure of natural curls
• It fights frizz faster—hydrated hair resists style ruining humidity
• It lasts longer for perfectly smooth poker-straight results
• It protects your hair and is totally safe for long term use.

As individual as your hair.

Be a control freak – and stay flexible.

Are you a fine-haired femme, a curly Sue, or have a fierce afro with a mind of its own? 

Whatever your hair type, the Steam Straight Brilliance puts you in control. With 5 different heat settings, we’ve got you sorted (and straightened). Whether you need gentle care for damaged or fine locks or the strength of a lion tamer, we’ve put the control and power you need in your hands.

Like slipping into a steamy bath, you can relax, knowing the integrated sensors make sure you’ll style like a boss, without excessive heat.