All About Hair Curlers: Your Go-To Guide for Perfect Curls

Lusting after gorgeous, bouncy, head-turning curls but struggling to make them a reality? With so many curling tools out there, it can be hard to figure out which one is right for you.

Whether you’ve been rocking curls for years and want to upgrade your game or you’re just lost and don’t know where to start, this guide is all about helping you achieve fuss-free, glossy, salon-worthy curls at home. 

From choosing the right tools to mastering the perfect technique, we’re here to walk you through it all.

A (very) Short History of Curlers

Curls have been turning heads for centuries, from ancient Egypt to old Hollywood glam. But styling has come a long way since then….. 

In 1866, the first curling iron was patented.

In 1872, the iconic Marcel Wave hit the scene.

In 1959, hello, electric curling iron!

In 2013, VS Sassoon changed the game with Curl Secret - the world’s first automatic curling iron. 

Today, it’s all about fast, effortless styling with tools that actually work for your hair.

Our VS Sassoon curlers are sleek, smart, and seriously easy to use - giving you salon results in minutes. Let’s skip the frizz and get into curls that are more perfect wave than poodle puff.

A Hair Curler for Every Hair Type and Style

Every curl, every vibe, every budget - there’s a styler made just for you. Because everyone deserves to look and feel fabulous.. Because after all, you can "Never underestimate the power of a woman with good hair". 

The Luxe: Premium Curlers

Cool Curl Brilliance

Crush-worthy curls without the heat damage? Yes, please! Our headline act, the Cool Curl Brilliance, heats your curls but then cools them in a single effortless glide. 

This curler features our innovative outer barrel cooling system and ingenious split-barrel design that delivers flawless and luminous all-day curls. Three heat settings mean this game changer is designed for every hair type. For tighter curls, section your hair into smaller sections; larger sections for looser curls.

We could talk all day about glossy curls and game-changing results—but we’ll let our hair besties do the talking. From easy styling to salon-worthy shine, here’s what they’re loving about the Cool Curl Brilliance.

“Easiest curls ever! I absolutely love this tool and how easy it glides through hair and creates beautiful curls! The cooling action is genius and I love that it doesn’t stress hair with heat damage as much. It heats up fast and has a nice long cord for easy access.” @bybecjayne

Unbound Cord/Cordless Auto Curler

Like the sound of anywhere, anytime curling with a lightweight cordless curler? This styling companion is a must-have for travel or on those busy gym-to-office-to-dinner type days. It gives up to 60mins of cordless use, it’s super easy to use and creates gorgeous, perfect-every-time tangle-free curls minus the tangle of cords. Oh, and did we mention it includes a super cute clutch? 

“Curls in seconds - cordless or with cord, no fuss. This is my go-to hair styling device and so worth it. I was honestly blown away by how easy the Vidal Sassoon Unbound Cordless Auto Curler was to use! It gave me beautiful, bouncy curls in seconds, with zero arm ache and no cords to wrestle with. Perfect for busy mornings or last-minute glam, and I love that it’s travel-friendly too. Super impressed with how smooth and shiny my curls turned out, and the fact that it’s automatic makes styling feel totally effortless”. @kitisobel

Affordable Luxury for Every Look

Curl Secret® Max Ceramic Auto Curler

Got frizzy, thick, or hard-to-tame hair that never plays nice? Meet the next-gen update of our OG Curl Secret—loved for its ease, speed, and totally tangle-free tech. Designed for effortless curls without the drama, it features 3 preset curl types (wavy, soft, or blowout), 5 heat settings to suit every hair type, and 3 curl directions for customised styling. Fuss-free and fail-safe, it’s a total game changer. But don’t just take our word for it…

“Really can’t go wrong with this tool! This is SO easy to use - it literally only takes one hand. It also creates identical curls each time, so if you’re not great at curling your hair, this tool does it for you at ease. Also, there’s no scary “hair caught in auto curler” moments - it will let you know if any sections aren’t right and you can pull the hair out easily.” @Sarahss

Straight & Curl Brilliance

Why choose between straightening and curling when you can do both with one tool? Although we probably don’t need to explain why this tool is so brilliant, with superfast, long-lasting results, it's a must-have for those who like to mix up their look. Imagine having the versatility to go from sleek, straight locks to bouncy curls in minutes, all with the convenience of a single styler!?!

“Great affordable 2-in-1 styling tool! I’ve been using the VS Sassoon Straight and Curl Brilliance lately and I’m obsessed! It’s so easy to use and my hair actually stays styled all day. Love that I can switch between straight and curly without needing a bunch of different tools. Definitely a new fave!” @Pinaymamamel

Classic Multi Curls

Think rollers are just for grandmas? Not anymore. Hair rollers are officially back—and trending all over TikTok. Loved for creating that voluminous, bouncy blowout look, they’re the ultimate throwback tool with a modern glow-up. These affordable heated rollers are perfect for beginners or anyone on a budget. Super simple to use and ultra-versatile, they come in a range of sizes so you can switch up your style—from soft waves to big, bold curls with serious volume. Just roll, heat, and let the magic happen.

“Perfect Hair Styling. These heated rollers are the best. Perfect sizes for different-sized curls. Two types of clips for the easiest way to hold the rollers in place. So gentle on your hair too. In no time at all, you have the softest curls. You can leave them softly cascading or brush them out gently. Different looks each time. A great price too. I couldn’t be happier with my purchase.” @Nannie

Curls with hot air 

Brush-N-Style

Enjoy styling perfection with this easy-to-use hairdryer & styler. Designed with shorter styles in mind, you'll love the ease of drying, styling, & shaping your hair with the Brush 'N' Style - confident volume with a salon finish.

“Saved my Style. Why on earth didn’t I buy one a long time ago? I broke my arm and was in a state about my Bob hairstyle. Now I use it every day to get the perfect curl under. Thank you VS.” @KathyD

Different Curls for Every Woman

Tight Curls: Think Zendaya & Rihanna

• Use smaller barrel curlers like the 19mm Curler.

• Tips: Section your hair and hold the curler longer for defined curls. 

Beach Waves: Blake’s Everyday Look

• Opt for mid-sized barrels like the 25mm Ceramic Curler.

• Tips: Curl sections loosely and brush through with your fingers afterwards for carefree vibes. 

Voluminous Glam: AKA Cindy in the 90s

• Use larger barrel curlers like the 38mm Ceramic Curler.

• Tips: For looser, free-flowing curls, use bigger sections. For more defined, tighter curls, use smaller sections. Spray your hair with hairspray for extra protection and hold prior to curling.

With the right styling tool and a bit of practice (and some product), creating the curls you’ve been crushing on is completely achievable! So now you’ve got all the info; what are you waiting for? Secure the ultimate curl creation tool today and seize the day with some sassy curly confidence.

Love Your Style, the VS Sassoon Team xx